Norqain Partners with the NHL
Swiss watchmaker Norqain has signed a multi-year sponsorship deal with the National Hockey League (NHL). The partnership aims to elevate the watch brand’s profile in the United States.
The NHL and Norqain announced the agreement. It makes Norqain the official timekeeping partner of the NHL. The deal includes prominent branding opportunities for Norqain during NHL games and events.
Key Details of the Sponsorship
The agreement gives Norqain significant exposure. The watchmaker’s logo will appear on rink boards and during broadcasts. It will also be integrated into NHL digital content.
Norqain will also have the chance to create special-edition NHL-themed watches. These watches could appeal to hockey fans. It also will broaden Norqain’s customer base.
Norqain’s Strategy for Growth
This NHL partnership is a key part of Norqain’s growth strategy. The brand wants to become a major player in the luxury watch market. The U.S. is a crucial market for this goal. Norqain sees the NHL’s broad reach as a great way to connect with potential customers.
Statements from Leadership
Norqain’s CEO, Ben Küffer, said the partnership is a big step for the company. He believes it will introduce Norqain to a wider audience. The NHL also expressed excitement about the collaboration.
The Appeal of Sports Partnerships
Watch brands often partner with sports leagues. These partnerships provide visibility and credibility. They also associate the brand with the values of athleticism and performance.
This deal follows a trend of luxury brands entering the sports world. Other watchmakers have similar deals with other sports organizations.
What This Means for Watch Enthusiasts
For watch enthusiasts, the partnership means new NHL-themed watches. It may also mean seeing Norqain watches more often. It may also mean a growth in popularity and brand awareness.
Looking Ahead
The NHL and Norqain are preparing to launch the partnership. They plan to do so with marketing campaigns and events. They hope to engage hockey fans and watch lovers alike.
This sponsorship is a significant move for Norqain. It demonstrates the brand’s ambition. It positions them for growth in the competitive watch market.
Source: hodinkee.com
