Coffee Icon Hills Bros. Changes Name After 133 Years
Hills Bros. Coffee, a familiar name in American households for generations, is getting a new name. The company will now be known as Hills & Valleys Coffee. This marks the first time in 133 years that the iconic coffee brand has changed its name.
The new name reflects a broader vision for the company. It hopes to attract new customers while honoring its rich history.
Why the Change?
The decision to rebrand comes as Hills Bros. aims to connect with a wider audience. The company wants to appeal to modern coffee drinkers. It also seeks to highlight its commitment to sustainable practices.
The “Hills & Valleys” name is intended to evoke a sense of natural landscapes. This aligns with the company’s focus on sourcing high-quality coffee beans. It also suggests a commitment to ethical and environmentally friendly farming.
What Stays the Same?
Despite the name change, some things will remain the same. The coffee itself will still be made with the same care and attention to quality. Loyal customers can expect the same flavors they have come to love.
The company is also committed to maintaining its affordable price point. Hills & Valleys Coffee will continue to be accessible to everyday coffee drinkers. This is a key part of the brand’s identity.
The History of Hills Bros. Coffee
Hills Bros. Coffee has a long and storied history in the United States. The company was founded in 1878 in San Francisco, California. It quickly became known for its innovative packaging and high-quality coffee beans. The brand became a staple in American homes for decades. It played a role in shaping the nation’s coffee culture.
Looking to the Future
With the new name, Hills & Valleys Coffee hopes to build on its legacy. The company aims to become a leader in the coffee industry. It will focus on quality, sustainability, and customer satisfaction. Meanwhile, coffee lovers will watch to see if the new brand resonates with consumers.
In addition to the name change, the company is planning to introduce new products and initiatives. These will further enhance the brand’s appeal and solidify its position in the market. In conclusion, the future looks promising for Hills & Valleys Coffee.
Source: foxbusiness.com
