Paramount Pictures Appoints New Consumer Products Chief
Paramount Pictures has named Josh Silverman as the Executive Vice President and Chief Global Consumer Products and Experiences Officer. The company made the announcement recently. Silverman will report to Brian Robbins, President and CEO of Paramount Pictures and Nickelodeon, and Chief Content Officer of Kids & Family for Paramount+.
Silverman’s job will be to lead Paramount’s consumer products business. This includes handling worldwide product development. He will also manage retail sales, marketing, and creative efforts. His goal is to grow revenue by using Paramount’s popular brands and characters.
Silverman previously worked at Mattel. There, he served as Chief Franchise Officer and Global Head of Consumer Products. He oversaw various product lines. These included toys, clothing, and other licensed items. He also helped develop location-based entertainment.
Before Mattel, Silverman held leadership roles at Disney. He worked on consumer products for Disney and Pixar. He also has experience at Marvel and 20th Century Fox.
Expanding Paramount’s Brands
Paramount is looking to expand its reach through consumer products. Silverman’s experience will be key to this effort. The company wants to create new ways for fans to connect with its movies and TV shows.
Silverman’s Responsibilities
Silverman will be in charge of several areas. These include:
- Product Development
- Retail Sales
- Marketing
- Creative Strategy
He will work to create products that appeal to a wide range of consumers. This includes toys, clothing, and home goods.
Leadership’s Comments
Brian Robbins said that Silverman has a proven track record. He is confident that Silverman will help grow Paramount’s consumer products business. Robbins emphasized the importance of consumer products in connecting with audiences.
Silverman expressed his excitement about joining Paramount. He looks forward to working with the team. He aims to create innovative products and experiences for fans around the world. He believes Paramount has many opportunities for growth in this area.
The Future of Paramount’s Consumer Products
Paramount is investing in its consumer products division. The company sees this as a way to generate more revenue. It also helps to strengthen its brand. Silverman’s leadership is expected to drive this growth. He will focus on creating high-quality products. These products will reflect Paramount’s popular movies and TV shows. The move signals a continued push by Paramount into diversified revenue streams.
Source: hollywoodreporter.com
